Vans Archives - The Punk Rock MBA

September 19, 2016

“Los Punks” and a lesson on lifestyle marketing from Vans

"Los Punks" is a new documentary which documents the LA backyard punk scene. It's an incredibly inspiring, if sometimes sad, look at a scene that rarely gets any attention from outsiders-- a lot of poor, largely Latino kids who grew up in fucked up circumstances and built their scene out of what basically amounts to scraps. It really struck a chord with me because I spent a lot of my teens and early 20s in shows like these (not in LA, but other equally depressing parts of the country) and I really relate to these kids. They may not always know what the right path is, but they're doing the best with what they have just like I was at that time in my life. https://www.youtube.com/watch?v=O9lXBKbEMwM Watching this really made me wish I could take some of these kids under my wing and give them a little direction, because I…
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