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tour Archives - The Punk Rock MBA

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February 14, 2018

How to advertise a tour on Facebook

Getting people to show up to stuff is HARD!! And nothing is more of a bummer than putting in a ton of effort into planning an event, working yourself halfway to death getting everything set up, only to have 14 people turn out (12 of which are your friends and their roommates who were all on the guest list). I've been there, and I'd love to help you avoid that pain if I can :) Now, I'm not a promoter and don't want to be one, but I have run some ads promoting tours for Periphery, A Day To Remember, Intervals, and Self Help Fest among others, and wanted to share what's worked for me with them. To keep this from being a million words long I'm leaving out some details, but this is the basic approach. And although I titled this article "How to advertise a tour," this applies to…
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