Sully's Archives - The Punk Rock MBA

You may know Chris Wrenn as the founder of Bridge Nine, one of the most important hardcore labels of the past 20 years (and home of the infamous B9 board). But as much as I love him for putting out bands like Have Heart, Terror, Death Threat and Ramallah, the fact of the matter is that nobody (including Chris) is making a ton of cash from releasing hardcore records. What you might not know is that Chris' "real job" isn't Bridge 9, it's his apparel company Sully's. Rooted in the rich and highly charged culture of Boston sports, Sully's was among the first of the new-school sports brands (along with Homage) that have essentially reinvented sports apparel, injecting a little punk rock attitude into what was previously a fairly conservative category. Take a walk down the aisles of Dicks, Walmart, or Target and their influence on mainstream retailers is obvious. I'm really…