strategy Archives - The Punk Rock MBA

August 20, 2017

How to make a DIY marketing plan

You know what creative people are really good at? Making stuff. And you know what they are usually really, really shitty at? Selling it! I get it - for most people making stuff is fun, selling stuff isn't (I love it, but that's why I do marketing for a living). But good products don't sell themselves, so if you want to get any kind of traction for your work - your art, book, blog, band, t-shirts, whatever - you're gonna have to get good at marketing. And that's exactly why I'm writing this long-ass article-- it's a complete blueprint for non-marketers to make a simple but super effective marketing plan that works for any kind of product or service - it's a simplified version of the same approach I've used to sell a shitload of digital products like Nail The Mix and Getgood Drums, physical products like Horizon Devices' Precision Drive or A…
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January 25, 2016

Lesson 8: How Mixtapes Taught Me Content Marketing

Before I started playing in terrible pop-punk bands, I was very much a fixture of the Seattle Hip-Hop scene. I was fortunate to have grown up in a time when skateboarding videos featured both rappers and hardcore bands (usually of the Christian music variety, but I digress), so both genres were allowed to coexist, even if only a small handful of my friends understood this appreciation. Since I was 13, I wanted to be a DJ and when I entered high school, after inheriting two very crappy Sony turntables and a Realistic brand mixer, I was making mixtapes and selling them to fellow students. Little did I know that selling homemade tapes, with songs by other people, would help me in developing key skills for content marketing and strategy. How? Understanding your audience It was 1996 and I packed my mixtapes full of popular rap songs from 2Pac and tha…
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