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Steve Rocco Archives - The Punk Rock MBA

Lessons
April 26, 2016

How 90s skateboarding taught me that business is art

As a kid, if you asked me what I wanted to be when I grew up, I would have told you "an artist." Why? Because I was "creative," and "creative" people should be artists because "creativity" means drawing pictures, taking photographs, or maybe if you're little more pragmatic, being a graphic designer... right? But the truth is, that's bullshit. Certainly visual art is one facet of creativity, but it's only one-- and it's sometimes a pretty limiting one (as anyone who has designed for a client will tell you). We need to think bigger about what "creativity" means. To be super literal, "creativity" is the act of bringing something into existence: where there was nothing, now there is something. And the highest form of creativity is entrepreneurship-- it's the ultimate medium, where the only limits are how big you can dream and how hard you can work to make the dream come true. It's the…
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