social media Archives - The Punk Rock MBA

August 20, 2017

How to make a DIY marketing plan

You know what creative people are really good at? Making stuff. And you know what they are usually really, really shitty at? Selling it! I get it - for most people making stuff is fun, selling stuff isn't (I love it, but that's why I do marketing for a living). But good products don't sell themselves, so if you want to get any kind of traction for your work - your art, book, blog, band, t-shirts, whatever - you're gonna have to get good at marketing. And that's exactly why I'm writing this long-ass article-- it's a complete blueprint for non-marketers to make a simple but super effective marketing plan that works for any kind of product or service - it's a simplified version of the same approach I've used to sell a shitload of digital products like Nail The Mix and Getgood Drums, physical products like Horizon Devices' Precision Drive or A…
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Reader questions
March 2, 2016

Reader questions vol 5: Portfolios, scams, and freelancing!

Got a business, school, or career question? Ask it here! Kamran asks: I have a question that I hope you can cover in a future article: I've seen these people from time to time... They're always talking about living life with "total economic freedom", not having a boss or anyone to answer to, posting from exotic places in the world, etc. This guy works for a weight loss shake company and I think he makes money either by bringing people into the company somehow and/or by selling people the shakes. They typically have outlandish beliefs like traditional schooling is unnecessary, all you need to do to get rich is be like them, etc. Something about the whole thing is very shady to me, but I can't pinpoint what it may be exactly. For all I know, he could be living the life, but something about it screams scam to me.…
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