Revok Archives - The Punk Rock MBA

July 14, 2018

Marketing lessons from Retna and The Seventh Letter

4 lessons about marketing for artists, drawn from some of my favorite artists, The Seventh Letter. These guys have climbed to the top of the food chain, starting out as some of the best graffiti artists in the world and now seeing huge success in the gallery/fine art world. https://www.youtube.com/watch?v=KhHVG2RmNAU And while I doubt that any of them would tell you that they're experts on "marketing for artists," there's actually a ton we can learn from what they've done - marketing lessons that can be applied to any artist, designer, photographer, and so forth Subscribe to my YouTube channel here
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January 18, 2016

LESSON 7: Small teams = big ideas

Every few years, a new movement comes along that ends up being a "sea change," completely changing the face of youth culture forever. They always start small, as a few kids going against the grain because they see the world a little differently than everyone else. Then before you know it, these little pockets of cultural rebellion snowball into global phenomena that leave their fingerprint on a whole generation. And while they might seem like giant movements from the outside, if you look deeper you'll see that they were really driven by no more than a handful of key people. Exhibit A: LA graffiti The Los Angeles graffiti style, once found exclusively in Southern California, is now found on walls all over the world, on clothing, album covers, and packaging in on the shelves of malls everywhere, and corporate giants like Nike are doing collaborations with street legends like BIG SLEEPS. While there…
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