marketing Archives - The Punk Rock MBA

June 17, 2018

Are you putting yourself out there??

It's no secret that most creatives (including me) are introverts. We really just want to stay in our cave and make stuff-- the last thing we want to do is go out there and "sell" ourselves, right? But here's the thing: you could be doing the best work in the world, but if nobody sees it, how are you going to get hired?? As most of us have learned from experience, if you just make stuff and put it up on your portfolio, it's like a tree falling in the woods... nobody hears it! So if you want to get paid to do what you love, you've gotta be consistently putting yourself out there. You have to let people know who you are and what you do, AND asking them to hire you-- whether that's in person, by email, DM, whatever it takes... you've gotta let them know you exist.…
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February 20, 2018

How to introduce yourself to people you want to work with

So after months of hard work, you finally have your chance - you're about to introduce yourself to that person you've always dreamed of working with. "Great to meet you," s/he says, "So what do you do?" That moment is CRUCIAL!! The reality is that you have ONE CHANCE to make a first impression, and careers are made (or destroyed) in those moments. The right answer could open the door to all kinds of opportunities - all it takes is the right words, to the right person at the right time to get that big break that changes everything! Which is why it's SUPER important that you know exactly how to describe yourself and your work in a single sentence - because when we're talking about VIPs, you oftentimes only have a couple seconds of their attention. It sounds pretty simple, but for most of us it isn't! It's surprisingly hard…
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February 14, 2018

How to advertise a tour on Facebook

Getting people to show up to stuff is HARD!! And nothing is more of a bummer than putting in a ton of effort into planning an event, working yourself halfway to death getting everything set up, only to have 14 people turn out (12 of which are your friends and their roommates who were all on the guest list). I've been there, and I'd love to help you avoid that pain if I can :) Now, I'm not a promoter and don't want to be one, but I have run some ads promoting tours for Periphery, A Day To Remember, Intervals, and Self Help Fest among others, and wanted to share what's worked for me with them. To keep this from being a million words long I'm leaving out some details, but this is the basic approach. And although I titled this article "How to advertise a tour," this applies to…
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August 20, 2017

How to make a DIY marketing plan

You know what creative people are really good at? Making stuff. And you know what they are usually really, really shitty at? Selling it! I get it - for most people making stuff is fun, selling stuff isn't (I love it, but that's why I do marketing for a living). But good products don't sell themselves, so if you want to get any kind of traction for your work - your art, book, blog, band, t-shirts, whatever - you're gonna have to get good at marketing. And that's exactly why I'm writing this long-ass article-- it's a complete blueprint for non-marketers to make a simple but super effective marketing plan that works for any kind of product or service - it's a simplified version of the same approach I've used to sell a shitload of digital products like Nail The Mix and Getgood Drums, physical products like Horizon Devices' Precision Drive or A…
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Reader questions
January 26, 2016

PRMBA Reader questions Vol 1: apparel, careers in branding, and more

C asks: This is a question out of nowhere but you seem very business savvy and to have a lot of contacts in a wide range of fields. I'm trying to pursue my dream of starting a clothing line but I really don't know where to start. I was wondering if you had any advice or could put me in contact with someone who has some. I can read articles online about it all day but that's not the same. I read your article on how small teams work well and that kind of inspired me to actually look into this and pursue the dream. I did design and marketing for Hollister/Abercrombie & Fitch for several years and a close friend of mine was the design director for Homage, so I've seen a couple versions of the apparel business. The first thing you need to know is that THIS BUSINESS IS TOUGH.…
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June 22, 2015

LESSON 3: The Art of Getting Up

When I was 12, I had my first foray into graffiti, which largely included me sloppily writing my name with a Mean Streak marker in McDonald’s bathrooms and bus benches. Overtime, some of my other terrible graffiti friends showed me that you can also “get up” (getting your name up everywhere) by using postal labels from the USPS and “My Name is” badges from any random office and sticking them on as many visible surfaces as possible. Years later, when I began playing in bands, I found this practice to be useful when we would order much better-looking stickers and put them all over whichever neighborhood we were playing in. Yes, this is vandalism, but it did make our band visible which, in turn, put us on several good shows for our two-year run. For my current social marketing consultation company, I took a very similar approach, minus the outright…
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