hip-hop Archives - The Punk Rock MBA

January 25, 2016

Lesson 8: How Mixtapes Taught Me Content Marketing

Before I started playing in terrible pop-punk bands, I was very much a fixture of the Seattle Hip-Hop scene. I was fortunate to have grown up in a time when skateboarding videos featured both rappers and hardcore bands (usually of the Christian music variety, but I digress), so both genres were allowed to coexist, even if only a small handful of my friends understood this appreciation. Since I was 13, I wanted to be a DJ and when I entered high school, after inheriting two very crappy Sony turntables and a Realistic brand mixer, I was making mixtapes and selling them to fellow students. Little did I know that selling homemade tapes, with songs by other people, would help me in developing key skills for content marketing and strategy. How? Understanding your audience It was 1996 and I packed my mixtapes full of popular rap songs from 2Pac and tha…
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