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graffiti Archives - The Punk Rock MBA

Videos
July 14, 2018

Marketing lessons from Retna and The Seventh Letter

4 lessons about marketing for artists, drawn from some of my favorite artists, The Seventh Letter. These guys have climbed to the top of the food chain, starting out as some of the best graffiti artists in the world and now seeing huge success in the gallery/fine art world. https://www.youtube.com/watch?v=KhHVG2RmNAU And while I doubt that any of them would tell you that they're experts on "marketing for artists," there's actually a ton we can learn from what they've done - marketing lessons that can be applied to any artist, designer, photographer, and so forth Subscribe to my YouTube channel here
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Lessons
May 19, 2018

Choose Your Friends Wisely

There are about 9 million punk/hardcore documentaries now, and even though I think most of them are pretty lame I watch every one - and ditto for any any graffiti-related thing I come across on YouTube. Why? Because although easily 80%+ of it is total shit, when there's something good it's GOOD - it connects with me in the way that leaves you thinking about it for days. Such is the case for a movie I stumbled across called "Quality Of Life," which tells the story of two friends in the San Francisco graffiti scene (watch the full movie here, I highly recommend it). To make a long story short, after getting in some trouble with the law, one of them gets scared straight and becomes a graphic designer while the other one continues down the path of self-destruction and spirals out of control - the point of the movie…
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Alumni Profiles
January 31, 2016

Alumni Profile: John LaCroix of Ten Yard Fight, While You Were Sleeping, and much more

John LaCroix is one of the many people who I never knew back in the day, but whose name always came up in conversation. He's probably best known for playing guitar in Ten Yard Fight and Unrestrained, but I've always been a big fan of his work behind the scenes as the brains behind magazines like Extent, While You Were Sleeping and Swindle. He was also one of the first hardcore kids to become a legit "creative professional" outside of the music/ skateboarding/ etc world, with a very impressive resume as a Creative Director where he's worked with clients like Samsung, NASCAR, Apple, and ESPN-- check out his portfolio for more details. He's one of the best examples of what I'm trying to document here on PRMBA: people who used the skills that they learned from DIY culture as the foundation for a successful, inspiring career as a creative professional. Very stoked to…
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Lessons
January 18, 2016

LESSON 7: Small teams = big ideas

Every few years, a new movement comes along that ends up being a "sea change," completely changing the face of youth culture forever. They always start small, as a few kids going against the grain because they see the world a little differently than everyone else. Then before you know it, these little pockets of cultural rebellion snowball into global phenomena that leave their fingerprint on a whole generation. And while they might seem like giant movements from the outside, if you look deeper you'll see that they were really driven by no more than a handful of key people. Exhibit A: LA graffiti The Los Angeles graffiti style, once found exclusively in Southern California, is now found on walls all over the world, on clothing, album covers, and packaging in on the shelves of malls everywhere, and corporate giants like Nike are doing collaborations with street legends like BIG SLEEPS. While there…
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Alumni Profiles
July 28, 2015

Alumni Profile: Chris Gliebe aka Devi of Lightborne

Growing up, the only thing that I cared about as much as hardcore was graffiti. I'm not going to say that I was the king all-city bomber, because the truth is that I was too scared to ever really get up a ton, but I spent thousands of hours tracking down copies of Can Control, drawing outlines, and trading flicks with other kids from all over the country. I've always thought of hip-hop and graffiti as fundamentally the same thing as punk/hardcore: independent culture by the kids, for the kids, so I am stoked to have Chris Gliebe on PRMBA to represent graffiti on here. I know Chris from some Scribble Jam many years ago, and then from freelancing at motion graphics/broadcast design agency Lightborne, where he is now the Executive Creative Director. He's not only an awesome writer, but a great designer/illustrator and most importantly one of the nicest human…
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Lessons
June 22, 2015

LESSON 3: The Art of Getting Up

When I was 12, I had my first foray into graffiti, which largely included me sloppily writing my name with a Mean Streak marker in McDonald’s bathrooms and bus benches. Overtime, some of my other terrible graffiti friends showed me that you can also “get up” (getting your name up everywhere) by using postal labels from the USPS and “My Name is” badges from any random office and sticking them on as many visible surfaces as possible. Years later, when I began playing in bands, I found this practice to be useful when we would order much better-looking stickers and put them all over whichever neighborhood we were playing in. Yes, this is vandalism, but it did make our band visible which, in turn, put us on several good shows for our two-year run. For my current social marketing consultation company, I took a very similar approach, minus the outright…
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