digital marketing Archives - The Punk Rock MBA

August 20, 2017

How to make a DIY marketing plan

You know what creative people are really good at? Making stuff. And you know what they are usually really, really shitty at? Selling it! I get it - for most people making stuff is fun, selling stuff isn't (I love it, but that's why I do marketing for a living). But good products don't sell themselves, so if you want to get any kind of traction for your work - your art, book, blog, band, t-shirts, whatever - you're gonna have to get good at marketing. And that's exactly why I'm writing this long-ass article-- it's a complete blueprint for non-marketers to make a simple but super effective marketing plan that works for any kind of product or service - it's a simplified version of the same approach I've used to sell a shitload of digital products like Nail The Mix and Getgood Drums, physical products like Horizon Devices' Precision Drive or A…
Read More
Alumni Profiles
April 19, 2016

Alumni profile: Chase Clymer of two70 and City Lights

I met Chase Clymer back in 2010 at a We Came As Romans show, when he played bass in City Lights, one of my favorite bands of the 2000s. I think he was only 19 or 20, but even then I was impressed by his natural hustle and how easily he fell into the role of the band's salesman. We ended up becoming good friends, and I watched him turn into a show promoter, graphic designer, and then (after the band called it quits) an entrepreneur as the co-founder of two70, a full service digital marketing agency in Columbus. I've been really stoked on watching Chase's career grow since I met him, and anyone who dreams about working for themselves could learn a lot from his unstoppable work ethic and networking hustle. Keep your eyes on this guy, he has a bright future ahead of him. https://www.youtube.com/watch?v=oy290JLvjIg Give us your life story in…
Read More
March 27, 2016

The DIY guide to Facebook ads

If you think about it, Facebook is the most punk thing ever, because it gives DIY businesses/bands/etc access to exactly the same advertising platform that Coca-Cola, Microsoft, IBM, etc use. This is a big deal, because Facebook is quite simply the best marketing tool that has ever existed. It can singlehandedly grow your business from two dudes/chicks doing something in their spare time to a fulltime operation where several people are making a good living off of it. I want you to use Facebook to unlock the potential of your awesome DIY project! But in order to do that, you'll need to learn how to use it. So I'm going to show you, using real world examples of how I've used FB ads for my own projects to drive traffic and make hundreds of thousands of dollars in sales. This article won't be short, because Facebook is very powerful and there's a lot to say about it,…
Read More