Bobby Hundreds Archives - The Punk Rock MBA

I know a few things to be true: That many of you are interested in starting a clothing company, that the apparel business is hard as fuck, and that there is very, very little information out there on the actual tactics of building a brand or the day-to-day operations of running the business. There's plenty of fluffy interviews with vague advice like "follow your passion," but almost nothing about how to actually DO the shit it takes to get there: design the right product, build a brand, and convince people to actually give you their money. I don't have any experience working for a cool streetwear company, but I did spend about four years doing design and marketing for Abercrombie/Hollister a few years back when they were crushing it (I designed a few hundred Hollister girls shirts and spent months in Asian factories getting shit made), and I learned a…