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advertising Archives - The Punk Rock MBA

Guides
February 14, 2018

How to advertise a tour on Facebook

Getting people to show up to stuff is HARD!! And nothing is more of a bummer than putting in a ton of effort into planning an event, working yourself halfway to death getting everything set up, only to have 14 people turn out (12 of which are your friends and their roommates who were all on the guest list). I've been there, and I'd love to help you avoid that pain if I can :) Now, I'm not a promoter and don't want to be one, but I have run some ads promoting tours for Periphery, A Day To Remember, Intervals, and Self Help Fest among others, and wanted to share what's worked for me with them. To keep this from being a million words long I'm leaving out some details, but this is the basic approach. And although I titled this article "How to advertise a tour," this applies to…
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Guides
March 27, 2016

The DIY guide to Facebook ads

If you think about it, Facebook is the most punk thing ever, because it gives DIY businesses/bands/etc access to exactly the same advertising platform that Coca-Cola, Microsoft, IBM, etc use. This is a big deal, because Facebook is quite simply the best marketing tool that has ever existed. It can singlehandedly grow your business from two dudes/chicks doing something in their spare time to a fulltime operation where several people are making a good living off of it. I want you to use Facebook to unlock the potential of your awesome DIY project! But in order to do that, you'll need to learn how to use it. So I'm going to show you, using real world examples of how I've used FB ads for my own projects to drive traffic and make hundreds of thousands of dollars in sales. This article won't be short, because Facebook is very powerful and there's a lot to say about it,…
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Guides
March 5, 2016

How to get PR for your work

Ever see a company/band/brand’s name pop up in your newsfeed and go, “WTF, why is everybody talking about these guys right now??” Well, that didn't happen by accident (usually). It was almost certainly the product of a carefully planned and well-executed PR campaign. And while most of us kind of intuitively know this,  we often have no idea how to actually put it into action for our own projects. I’ve been on both ends of the PR coin over the years— as a writer for a bunch of music sites and magazines, and as someone trying to get press coverage of things I’ve worked on— and it’s actually pretty simple once you understand how the game is played. Proof that I am not talking out of my ass here: I’ve gotten 100+ media placements for CreativeLive in national outlets like Alternative Press, Guitar Player, Revolver, and tons more. I also got coverage…
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