Monthly Archives

April 2018

April 28, 2018

Just say NO to lame projects!

There is almost NOTHING more important for creative professionals than your portfolio: basically, you ARE your portfolio. Think about it... what's the very first thing you do when you read or hear someone's name come up and want to see what they're all about? You look at their work, right? And you make a judgement of that person - whether they're cool, whether they're good, and whether you respect and would want to work with them - based on what you see in the first few seconds of skimming their portfolio. I'm not saying this is right or wrong, it just is what it is... your portfolio is EVERYTHING - you will be judged by it. And therefore, you should be putting a massive amount of time, energy and thought into building the absolute best body of work that you possibly can. I'm telling you all of this to…
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